AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps on Android in Madagascar, Q1 2022
Discover the performance of the top 5 consumer finance apps on Android in Madagascar during the first quarter of 2022, including download trends and active user metrics.
In the first quarter of 2022, the top consumer finance apps on the Android platform in Madagascar showed varied performance trends. Here is a detailed look at the weekly downloads and active user metrics for the leading apps.
MyBOA from BANK OF AFRICA started the quarter with a modest download rate, which saw a significant spike in March. Weekly downloads rose from 180 at the beginning of January to a peak of approximately 2.7K in the week of March 7. This surge in downloads was followed by a gradual decrease, ending the quarter with around 1.7K downloads in the final week of March.
Nubank: conta, cartão e mais experienced fluctuating download numbers throughout the quarter. Weekly downloads started strong with 1.3K in late December, peaking at 1.6K in the first week of January before dropping to 199 by mid-January. Active users for Nubank showed a relatively stable trend, beginning at around 24.4K and peaking at 27.4K in the week of January 10. The quarter ended with active users at approximately 20.7K.
SG Connect from Société Générale African Business Services saw a steady increase in downloads over the quarter. Starting with 185 downloads in late December, the app reached a peak of 339 downloads in the final week of March.
MyBOA - Mobile Banking also showed an upward trend in downloads. After an initial low, the app saw downloads increase from 68 in late January to a peak of 606 in mid-March, ending the quarter with 566 downloads in the last week of March.
Banco will: Cartão de crédito experienced a peak in downloads at the beginning of the quarter with 816 downloads in the first week of January. However, the numbers dropped significantly mid-quarter, with 79 downloads in mid-January and 31 by the end of January. Active users for Banco will showed a slight decline from 1.5K at the start of the quarter to around 1.4K by the end of March.
These insights were derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
